This is Depict.
We build the merchandising platform for brand-led commerce. The curation and control the world's best brands take for granted in their physical stores, brought to every product page, every collection, every shopper.

Our mission
Empower any brand to create unique discovery experiences.
The world's best brands invest enormous effort into making physical stores feel like an extension of the brand. Online, most are stuck with templates and generic relevance algorithms. Depict gives merchandisers the tools to curate, control, and automate, without forcing a tradeoff between creativity and scale.
The team
Backed by
In the press
- 2026BreakitDepict får ny vd: “Blev headhuntad”
- 2022techcrunchDepict.ai raises $17M to give e-commerce sites Amazon-level product recommendation muscle
- 2021BreakitOliver Edholms Depict vill att alla e-handlare ska kunna tävla med Amazon – växer snabbt
- 2021Retailtech Innovation HubStartup interview: Oliver Edholm, Co-Founder, Depict.AI
- 2020FöretagarnaHan skapar ett alternativ till Amazon
- 2020IGD TechworldHär är tekniken som ”världens yngsta AI-forskare” ska utmana Amazon med
- 2020Dagens IndustriSvenske 18-åringen tar in 25 miljoner från EQT och Northzone – för att utmana Amazon
- 2020Dagens Nyheter18-åriga AI-geniet utmanar Amazon
Want to help build the discovery layer for modern brands?
We're hiring engineers, designers, and merchandising specialists across our offices.














